OTTOxWILDPLASTIC: Switch half of all shipping bags to wild plastic
Als Online-Shop können wir Verpackungen beim Versand nicht vermeiden, aber für stetige Optimierungen sorgen: So zum Beispiel in Kooperation mit WILDPLASTIC
What actually is "wild plastic"? The designation stands for plastic waste that can neither be recycled nor disposed of in any other way. So where does it usually end up? Exactly, in the environment.
Christian Sigmund, CEO of the Hamburg start-up WIDLPLASTIC wanted to do something about the garbage, because plastic is above all a useful material - it's too good not to continue using it and to recycle plastic that has already been produced. WILDPLASTIC produces shipping bags from wild plastic for OTTO and acts according to the economic principle: "Recycle" - closing material cycles and returning recyclable materials.
The goal: to convert half of all shipping bags to WILDPLASTIC by the end of 2022.
Production of the new shipping bags
Wild plastic is collected in the most polluted places in the world: for example in Haiti, in Nigeria or in India. There is no functioning waste management there and therefore no chance of recycling. WILDPLASTIC "rescues" this waste from nature in cooperation with various non-profit collection organizations in order to then clean it and process it into granulate. The OTTOxWILDPLASTIC shipping bags are then made from this granulate. We pay attention to the collectors: they receive a fair and regular wage for their work. That sounds obvious, but the reality is different: more than two billion people worldwide live on less than 2 US dollars a day. With WILDPLASTIC, OTTO gives collectors long-term prospects of better living conditions. When the shipping bags are then used at OTTO, the difference between the bags previously used, made of 80 percent recycled material, and the bag made entirely of wild plastic, is imperceptible.
